Surprise (and Delight?)

A ‘better practices’ marketing strategy buzz-phrase is to “surprise and delight” your customers. This can be done with superior customer service and/or exciting products. You get the idea. Any business can use the philosophy, no real course needed as long as someone in a leadership position understands the basic concept. Wait, did I say that SOMEBODY has to Get It? Yeah, therein lies the rub. Who among us doesn’t have numerous examples of BAD customer service and/or have become boredRead more