A ‘better practices’ marketing strategy buzz-phrase is to “surprise and delight” your customers. This can be done with superior customer service and/or exciting products. You get the idea. Any business can use the philosophy, no real course needed as long as someone in a leadership position understands the basic concept.
Wait, did I say that SOMEBODY has to Get It? Yeah, therein lies the rub. Who among us doesn’t have numerous examples of BAD customer service and/or have become bored or complacent about the products or services that their go-to businesses offer? Sadly these businesses do not have a Get-It employee. So they hire a consultant/expert.
Many businesses wrongly believe that paying a large sum to an out-of-town expert is the golden ticket to the success your home team can’t accomplish on their own. (Actually, it’s often just a lack of leadership on the local level.) Furthermore–once that deal has been done, paid for and solutions offered–good luck convincing the company they wasted money on the so-called expert. It goes like this, “Hey, we paid this guy 10 grand, we sure as hell are going to do what he said.”
I have known and worked with some brilliant leaders in my career. (Three best bosses I ever had: Paul Palmer, Erica Farber, Steve Wexler.) And there were just a few complete dolts. Do you ever wonder how some of these people even get the gig? “She interviews well” “He’s sleeping with the the CEO” “He was willing to work cheap” “She/he must have some real dirt on the boss/company.” We will never know how the incompetent find their way into the cracks. They usually drive away the strong talent (mostly because these losers are always paranoid they’ll be found out and replaced with the smarter ones.) But I digress…
The format for B100.FM is based on that Surprise philosophy. But all surprises are not necessarily “delights.” This required taking lots of risks by playing lesser or unknown songs blended with the “real” (charted) hits. We could have a typical radio station playlist of a couple of hundred titles, played several times every day. It works. People like what they know. Familiarity breeds success. So playing mid-chart stiffs just because they sound good is something radio does not do. Oh, and even I will admit that what B100.FM is doing would not beat most established, conservatively programmed, highly researched and tested formats. But there really are NO surprises on those stations are there.
For me, it is no surprise, but it is a total delight to bring you Bobby’s B100.FM. I get to decide what to play, what to say, what to keep, what to change, when to do it and everything else. With no fees, no subscriptions and no commercials I make no money from this project. Just like any expensive hobby, it costs money–but brings me such marvelous joy, it’s surreal. The only thing better would be having more people find out about it and give it a try. What I do not have is millions to market it. Suggestions welcome, B100DoctorBoogie@Gmail.com.
Thanks for listening, Bobby “Dr. Boogie” Rich