B100.fm is redefining Oldies one song at a time ©
I asked a young-end millennial about his favorite kind of music. I was excited when he replied, “I really like the oldies.” So, I asked him to name some, “Oh you know like Flo Rida, LMFAO, Ne-Yo, Snoop, and early Bieber.” Obviously, an Oldie is not a new song. But it IS beloved. We all have our own definition for an Oldie… Most say it’s depends on when they first heard -and fell in love with- the song.
If you are 30-ish it was probably late 90s to early 2000s.
A 45 year old likely thinks of the 1980’s, whereas at 55 it’s the 1970’s. And a 65 year old leans toward mid-60’s into 70s.
Nearly all ages agree that “their music” reminds them of a simpler time when music was real quality stuff.
But not all of us feel the same. Many people of all ages enjoy all different kinds and eras of music. Hooray for diversity and variety! At B100.fm we have assembled a library of over 2,000 titles aimed at an adult audience of 45 and over. We submit that Rock, Pop and Soul play well together. The tunes you heard on the radio when you were in Middle School, Junior High, High School and the following decade still stick in your memories. That era encompases personal benchmarks like becoming a teen, getting your driver license, graduation, college/military/advanced education, and your first self-supporting job. And nearly every relationship, friendship, and love affair has specific songs attached.
Almost everyone prefers their personal favorites. Familiarity wins out over songs you don’t recognize. Some people have a handful of songs they never get tired of hearing. Others develop passions for specific artists, groups and sub-genres. Some favorite artists for those in their 40’s, 50’s, and 60’s include: The Beatles, Rolling Stones, Chicago, Stevie Wonder, Marvin Gaye, Beach Boys, Bee Gees, Elton John, Billy Joel,The Who, Motown, The Doors, Queen, Hall & Oates, Phil Collins, Fleetwood Mac, Aretha Franklin, Carole King, The Police.
And those are just some of the artists who had multiple hits and albums. Then there’s the one-hit-wonders. Those that you hear one fantastic tune and then they drop off the planet. We play hundreds of those on B100.fm that will make you say, “whatever happened to them?”
Most people of all ages agree music was amazing in their teen and young adult stage. Our memories connect us with Oldies, the songs that tell our story.
So what is a Bitchin’ Oldie? Bitchin’ means something that is hot, unbelievably good, the ultimate, supreme, primo. Usage of the word “bitchin'” dates back to the early 1960’s. It was as everyday as saying something was “cool” through the 1970’s. Then, after taking a decade or two off, bitchin’ returned to popularity by the hippest, coolest and bitchinest individuals.
Additional words that approach the spirit and passion of something being Bitchin’,