It’s the People, Stupid

An advanced broadcasting class at UCLA asked if I would come to Westwood (West Los Angeles campus) to be their Guest Lecturer. (‡1)  I was warmly received by a class of students ranging in age from 19 to late 50’s. And they were hungry for any small bits of knowledge (‡2) that I might share. I was impressed with the eagerness and interest apparent in this group. [**SEE Footnotes below marked with ‡] I spoke about my years of experience asRead more

HERC’s Hidden Hits, Heard on

“You think it’s easy finding new oldies? B100.FM does it every day!” Among the untold number of rediscovered blasts from the past that Dr. Boogie has unearthed, dusted off and shared with listeners are these “mid-chart stiffs” I heard recently.  In my experience, you are unlikely to hear these three juicy choices on any radio station anywhere on the planet. Or in the universe, for that matter. Third Rail’s “Run, Run, Run” features future bubblegum pop star Joey Levine recounting the monotonyRead more

THE POWER OF SUGGESTION – – – – – listener commentary

So you’ve been listening to your new favorite radio station for a few weeks now and you really like what you’ve been hearing: +a great mix of tunes from different genres spanning decades; +playful station identification spots and comedy bits that enhance rather than detract or distract from the music; +and a complete lack of commercials. It is Bobby’s and it is radio for music fans!Read more

Five Simple Rules To Be Happy

The 92-year-old lady is fully dressed by eight AM, with her hair fashionably coifed and makeup perfectly applied, even though she is legally blind, moved to a nursing home today. Her husband recently passed away, making the move necessary. After hours of waiting patiently in the lobby of the nursing home, she smiled sweetly when she was guided to her tiny room “I love it,” she stated with the enthusiasm of an eight-year-old having just been presented with a newRead more

A Beaver and a Bush Walk in to a Bar

I am sitting at a large Hollywood restaurant bar with my girlfriend. We had just started drinking our cocktails when, at the entrance far across the large establishment, I spot someone who looks familiar. I am giddy with excitement at the chance and pleasant surprise meeting with a dear old friend. But, is this who I think it is? He looks different even from a distance. His tall, lanky frame, glasses and wonky stride are playing tricks on my eyes.Read more

Surprise (and Delight?)

A ‘better practices’ marketing strategy buzz-phrase is to “surprise and delight” your customers. This can be done with superior customer service and/or exciting products. You get the idea. Any business can use the philosophy, no real course needed as long as someone in a leadership position understands the basic concept. Wait, did I say that SOMEBODY has to Get It? Yeah, therein lies the rub. Who among us doesn’t have numerous examples of BAD customer service and/or have become boredRead more