Boomers are Worthless? What the What??

Some crazy people in the media and advertising communities decided that anyone older than 54 is not worthy. Specifically, not worthy for companies who want to introduce–or enforce the image of–the services and products they offer. It sounds like fake news, but it’s been true for decades and it still is today. The Ad Agencies, local and national, only focus on people under 55. Oh, and over 24. Their opinion of what is worthy is if it appeals to thisRead more

FLASHBACK: B-100’s Top 100 Hits of 1977 (part two)

By HERC, who Bobby has officially appointed to the newly added staff position of ‘B100.fm Chief Intern and All-Powerful Jedi Helper Guy’ Back at the end of July 2017, my wife read an article online about her favorite local radio disc jockey, Bobby Rich (that’s him above giving the thumbs up). The article said that he had retired in February but he was keeping busy running the internet station he started as a hobby in 2011. Curious about his internet station – Bobby’sRead more

FLASHBACK: B-100’s Top 100 Hits of 1977 (part one)

Since it first signed on in September 1959, KFMB-FM had featured beautiful music but by 1975 they were dead last in the three-way ratings race among beautiful music stations in San Diego. KFMB’s General Manager, Paul Palmer, sought a format change in March 1975 and consulted KFMB-AM Program Director, Bobby Rich. When Paul asked me what I thought we should do with it I said “Rock that turkey and go for the KCBQ audience.” He admitted that was what he hadRead more

When MTV Still Played Music (1983)

The first Video Programming chart appeared in the Billboard issue dated January 29, 1983. Consisting solely of self-reported information on the frequency of airings of music videos from MTV, the chart listed Weekend Events (upcoming concerts and specials) as well as four levels of airplay, all dated January 19, 1983: New Videos Added Heavy Rotation (3-4 plays a day) Medium Rotation (2-3 plays a day) Light Rotation (1-2 plays a day) Bobby’s B100.fm plays some of those songs listed in the four categories nearly thirty-five years down the line, including two of the NewRead more

HERC’s Hidden Hits, Heard on B100.fm

“You think it’s easy finding new oldies? B100.FM does it every day!” Among the untold number of rediscovered blasts from the past that Dr. Boogie has unearthed, dusted off and shared with B100.fm listeners are these “mid-chart stiffs” I heard recently.  In my experience, you are unlikely to hear these three juicy choices on any radio station anywhere on the planet. Or in the universe, for that matter. Third Rail’s “Run, Run, Run” features future bubblegum pop star Joey Levine recounting the monotonyRead more